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Research papers

Establishing a body repair shop panel

The paper describes how the need for a panel came about and relates the means by which the panel was set up and run for the first six months of its life. The panel consists of 200 garage or workshop managers who are responsible for purchases of...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Nick Bloom
October 1, 1981
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Citation

Bloom, N. (1981a, October 01). Establishing a body repair shop panel. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/establishing-a-body-repair-shop-panel


Research papers

Views and experiences of an agency

So far as the innovative sector of the pharmaceutical industry itself is concerned, the paper describes the extent to which various manufacturing companies have developed an international dimension and the broad categories into which they fall in...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Michael R. Pratt
September 1, 1981
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Citation

Pratt, M. R. (1981a, September 01). Views and experiences of an agency. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/views-and-experiences-of-an-agency


Research papers

Can a general research practitioner contribute in the area of non-OTC pharmaceuticals

This paper attempts to bring together observations relevant to the Western Pharmaceutical Market Researcher gained by a Western based research company operating in Japan. Some of the problems in this field are already highly visible, e.g., those...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Authors: George Fields, William Hall
September 1, 1981
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Citation

Fields and Hall (1981a, September 01). Can a general research practitioner contribute in the area of non-OTC pharmaceuticals. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/can-a-general-research-practitioner-contribute-in-the-area-of-non-otc-pharmaceuticals


Case studies

Definition of a market

I have chosen to present to you some comparative statistics between on the one hand an under-developed country, and on the other a developed one. The case study I am now going to present to you concerns the practice of anaesthesia, that is to say...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Graham Lewis
September 1, 1981
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Citation

Lewis, G. (1981a, September 01). Definition of a market. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/definition-of-a-market


Research papers

The use of brand mapping studies

Brand mapping is being discussed at the 1981 ESOMAR conference when as a marketing research approach it could be argued that the technique is old fashioned and therefore ill-suited to the needs of pharmaceutical management personnel in the 1980's. In...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Alan J. Bowditch
September 1, 1981
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Citation

Bowditch, A. J. (1981a, September 01). The use of brand mapping studies. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/the-use-of-brand-mapping-studies


Research papers

Progress in advertising research

The present paper is a review of advertising research primarily using the language of brand advertising although the discussion has more general implications. The aim is to provide some brief statement of the state of the art followed by a critical...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Tony Twyman
June 15, 1981
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Citation

Twyman, T. (1981a, June 15). Progress in advertising research. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/progress-in-advertising-research


Research papers

Industrial sampling

There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Robert J. Stegeman
May 1, 1981
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Citation

Stegeman, R. J. (1981a, May 01). Industrial sampling . ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/industrial-sampling-


Research papers

Conducting research amongst small sectors of consumer markets

This paper discusses a problem that is frequently encountered in consumer market research. It is the requirement to obtain 'usable' samples of small minority market sectors where cost and time constraints exist. The author has not found the answer to...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Peter Sampson
Company: Burke, Inc.
May 1, 1981
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Citation

Sampson, P. (1981a, May 01). Conducting research amongst small sectors of consumer markets. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/conducting-research-amongst-small-sectors-of-consumer-markets


Research papers

European panel on car repair

The problem I am going to present you regards a study which has contributed to solve a major problem of the client, a car manufacturer, and which has engaged our institute in a new area of technical development, quite unusual as compared with the...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Alberto Colussi
May 1, 1981
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Citation

Colussi, A. (1981a, May 01). European panel on car repair. ANA - ESOMAR. Retrieved May 12, 2024, from


https://ana.esomar.org/documents/european-panel-on-car-repair